Thrive Baby is a forthcoming service aimed at helping new parents track and understand their baby's unique patterns to discover what leads to the happiest and healthiest baby.
Our service is aimed at new parents who have just had a baby. For most, this will be their first child. We anticipate 80% of the user base will be female, and 20% male. We expect most will be in their early 20's to early 40's.
Our audience is most likely sleep deprived, stressed out, and worried that they are "doing something wrong". They are looking for some help, reinforcement, and a bit of fun.
We want the Thrive Baby brand to represent the idea of "doing what's best for your baby, and having fun along the way".
In other words, the logo should suggest either a happy (or sleeping) child, but it should also be somewhat whimsical and fun (possibly even irreverent).
Note that the page on http://www.thrivebaby.com today is just a placeholder, and is not the current design. We have a new site design, and we'd like the logo to work well with the color palette in the new design.
You can see a screenshot of the new design here: http://www.thrivebaby.com/images/tbhome.jpg
Thanks, and we look forward to your seeing your designs!
UPDATE: Based on some of the first few entries, we should clarify a couple things:
* We are looking for a simple and clean logo, that uses something subtle (and preferably) clever to indicate a sleeping or happy baby.
* Please DO NOT include something that uses canned clip art and/or detailed illustrations. These will likely be eliminated.
* Please use the colors included in the above screenshot (probably the green and purple colors).
* Please read through the comments we've posted on the contest for other suggestions/guidelines about what we like.
Thanks, and good luck!