Wise Insurance Group is an independent insurance agency providing insurance solutions for people - home, auto, life, umbrella, motorcycle, RV & ATV policies as well as business insurance. The focus for the first two years will be the personal side but we will write business insurance as it comes to us. Our tag line is, "The Wise choice for all your insurance needs." The logo needs to be one that works in a variety of settings such as business cards, stationary, web site as well as give aways. I'm looking to create a brand that is professional, personal, authentic and has integrity.
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As an independent insurance agent, I work with many companies so I'm more concerned with branding me and my agency than relying on a company such as Travelers, Safeco, Hartford, MetLife, etc. Demographics: I work with clients of all ages, 21 to in their 90's so it needs to apply to that range. Clients are single, married, in a committed relationship or partnership, renters, home owners, scratching a living to wealthy. Lifestyles are all over the map. Slogan is, "The wise choice for all your insurance needs!"