Blue42 - Anthem
Launching a new women's sport apparel label that is designed specifically for the female sports fan. She's feminine, fashion conscious but loves sports. Our line goes way beyond the same boxy t-shirts and sweatshirts that are currently in the market, taking current fashion trends and incorporating them into the sports apparel market.
We are considering 2 names for this line: Blue42 and Anthem- so please design for both or just one.
Young women, ranging in age from 17-30, most likely attending a big university with a sports program. They follow fashion trends but also love a good football game!! Being cute is important to them!!
She wears expensive jeans, is very social and is conscious of her appearance.
Clean with a feminine twist. We don't want anything too cartoonish. Must have a feminine touch to it! Our style is a higher end fashion line and we want the label to reflect that as well. Interested to see your interpretation.
The logo/design will be used for clothing tags and website- Will need future website design that will incorporate the brand from this contest.