I envision the logo with the word 'teXtmen' most prominent, with 'writing seminars' secondary, either underneath or otherwise subordinated.
Clearly, we are playing off the superhero theme here, but you must be careful not to go overboard, for a couple of reasons:
1) If the logo appears too much like the X Men movie/comic logo, there will be copyright infringement issues to deal with, any nobody wants that!
2) Too much superhero says cheap and goofy, and that is not the message I want to convey.
Clients need to see the teXtmen logo and instantly recognize yes, this is something fun and creative, but rock-solid professional, experienced, and serious at the same time.
Only the X in teXtmen is capitalized; the initial 'w' in writing and 's' in seminars are lower case.
I'm open to anything with regard to color scheme, but don't really see this as an overly colorful logo. Black should be fairly prominent.
This logo will be used on business cards, letterhead, and the company website, so it needs to be be suitable for a variety of media.
This likely goes without saying, but the final product needs to be, at a minimum, an Illustrator vectored eps file, as well as jpg, pdf, and tiff.
I am also considering adding the following tag line to the business card, so you can add this if you're feeling adventurous:
Saving the written world, one dangling participle at a time...