People who invest. So, pretty much everyone. Well, everyone who treats servers at restaurants with respect and who sends there Mom flowers on mothers day.
No strong requirements.
One of the partners think this would be cool, but, don't get stuck on it:
"I like the idea of a mountain like everest in black without snow. Mount Everest without snow would be a “black swan” weather event."
But - please try some non-obvious/cliched logos. Meaning - no mountains, gold bars or dollar bills as well please :)