Melvin & Moore
We buy and sell Motor Yachts, Sailing Yachts, Planes and RVs around the world. Some of our stock is donated for charity purposes providing the donor with a tax write-off.
Our boats, planes and RVs are sold at less than market value providing the buyer with a bargain.
Our main audience is people who enjoy fun and recreational activities such a sailing, flying and travelling in an RV. They are usually 30+ years of age. Can be male or female.
The brand needs to represent trust, prestige and reliability. Often with have to ship the items from different parts of the world and this can take up to 3 months. Buyers are required to put down a substantial deposit, therefore trust is an important factor.