The logo must be elegant (“less is more”), clean, relatively compact, but also creative and memorable. The logo and fonts should appeal to a professional/executive audience.
The logo will appear on business cards, stationary, and website, and thus should be legible in various sizes. The logo should be legible in color or black and white.
Please AVOID the following:
A design that invokes a "Fern" plant
Shadows, gradients, lens flares, or other photoshop gimmicks
Logo templates, clip art, stock designs
I look forward to your designs!