Feel free to be creative!
PARAMETERS: Our current long-used design using the State of Ohio Outline and Capitalized "I" in "Integrity" needs to remain. (Please see http://www.419cars.com for current design.)
Traditionally our colors have been Yellow Text on Red Background, or Yellow Text on Black Background, BUT FEEL FREE TO USE CHRYSLER BLUE if you'd like. We'd actually like to get away from the Red because we've learned it is NOT good for selling.
We do NOT need to retain the Oval Idea, nor do we need to keep the "Auto Mall" text. We DO want the Chrysler (wing) Jeep (font) and Dodge (font, or font w/ stripes) Logos in the design. (Please check out the Chrysler.com, Jeep.com and Dodge.com sites for samples.)
Since folks have difficulty spelling "Integrity" for a web address, we've adapted "419cars.com" - our area code + what we sell. We are excited about COMBINING "Integrity Chrysler Jeep Dodge" with "419cars.com" into a SIMPLE, MEMORABLE LOGO.