We enable business owners and managers to keep an eye on remote workers by taking regular screenshots of their computers, and tracking their keystrokes and mouse-clicks.
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From the employee's perspective, we want this brand to feel as approachable and unthreatening as possible. From the employer's perspective, this is a serious proposition that could make their businesses operate more efficiently, so striking a balance is the challenge.
The remote workers will typically be male, and typically will be working overseas in coding / technical jobs. The customers - business owner-managers - will be tech-savvy entrepreneurs in the US, UK and Europe primarily.