Mooter Media is a cutting edge technology company listed on the
Australian Securities Exchange (ASX:MMZ) that has developed a number
of innovative online advertising solutions using individual and group
behaviour to help advertisers better target their messages to more
... The Company has recently announced an exciting Partnership with stealth Photo Networking start-up Hotshot Media.
In anticipation of the pending launch of this international joint
venture, Mooter Media is looking to update its corporate identity to
better reflect it's move into Social Gaming and Social Networking.
This 'update' will include a new website to be launched in the coming
weeks but first up we need a new logo, or more accurately, a new logo or image
that embodies Mooters rich history of technological innovation in
the online media space and its recently announced suite of Partnership products. Those products include a 'photo networking' platform, a convergence of
social networking and social gaming and a number of image-centric casual games with photos as a key element.
Users will be able to engage with their memories in fun and innovative
The logo appeals to a broad, financially and intellectually savvy
audience. Dealing with this Tech brand is fun, and also highly
rewarding. Image is (almost) everything. We are image; we are innovation
and we are tech-unique.
As the only listed company in Australia operating in this space, this
is indeed an exciting opportunity to develop something that will be
seen globally and hopefully become an iconic part of this rapidly
People need to see the logo (and eventual website) and think ‘wow’, this represents an image of powerful and strategic alliance between leaders in interactive technology: a professional, edgy, techy, strong global leader and innovator in this space.
Specifically, we need to create a trusted, communicable, exciting, and highly differentiated brand, competing in the same space as global social media giants, Playfish and Zynga who are out there. (As this is a global company, we are not looking for logo's featuring Australian references. ie no Kanagaroos, Koalas or maps of Australia.)
Mooter Media has to be more interesting than that. We believe our product is, so now it's time to make sure our logo is too. We need your help!
We must make the current key players look like tired boring brands. This partnership is right at the forefront of Web 2.0 - think of some of the iconic logos of the true innovators in online media, and you're probably getting close to the mark. Start to creatively weave in the key thematic elements of what we do - photos/images, social networking and casual gaming - as well as blending both our creative mindset and professional focus, and you're getting closer still!
Bright colors are great, as are some of the common design cues seen recently in the online space - thin, simple text; bold, simple, iconic designs; 'glass' layers (the elliptical marquee tool in Photoshop); subtle reflections, shadows and gradients. We really are looking for something classy but cool. Here's some examples of things I like to give you some food for thought:
I love the look of the logos above, but at the same time, do make sure to take in exactly what we do: again, that's casual games, photos and social networking. Oh, and we're listed on the stock exchange, so balance classy and cool.
To show our commitment to getting the best work possible and befitting
the importance that our logo becomes truly iconic, we are offering a
guaranteed $1000 prize here on 99designs!
We're committed to getting a great result and working with entrants,
so please feel free to contact us with any questions.