My name is Tony Abrams and I currently own and operate a private lifestyle management firm called Four Hundred (http://www.fourhundred.com). This new business, PayperLess, was created after hearing the voices of my current members at Four Hundred. They consistently ask to be able to use their credit cards for things that they normal can't (i.e rents, mortgages, taxes, College tuition's, private jet charters, etc, etc..). Through PayperLess, people will now be able to swipe for the the usually unswipable! I am trying to convey a safe, secure, convenient resolution to the archaic task of writing a check
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Everyone that has a credit card and sees the value of 1) accumulating points, 2) floating payment and 3) likes convenience
My initial thought was a handwriting font of sorts disappearing as the word "PayperLess" comes to an end. Almost signifying the end of writing checks. For the design, I am thinking PayPal, Monster, Chase- nothing too gimmicky, just sexy, sleek and sophisticated but not futuristic (no bells or whistles). My only requirement is that the first P is capitalized and the L is capitalized (PayperLess). Other than that, I welcome your imagination to run rampant. Thank you kindly for your help!
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