We aren't a brand, just ourselves! Acupuncturist, Osteopath, Naturopath and Massage Therapists
I am the manager of a group of Canadian complementary health practitioners who love our work and working together. We are looking for a thread to connect us - and hope that you can provide that for us!
Who we are:
* Acupuncturist / Chinese Herbalist
* Osteopath / Physiotherapist
* Naturopathic Doctor
* Massage Therapists (one male, one female)
As practitioners we are all fully licensed in our specialties, with highly professional standards and practices. We have individual practices within the clinic, but practice alongside one another and support each other and our common clients. As individuals, we are also very much a part of our small community (pop 25,000), connected to the arts, sports, and outdoors communities.
We practice downtown out of a beautiful heritage-style building with views of snow-capped mountains, forests, and a river. The most common comment we receive about our space is how peaceful it is. There is a clean, open, bright, natural feel to the space - lots of plants, lots of windows, high ceilings, hardwood floors etc. We are not a "clinical" looking space but are simple and professional.
We are located in Northern Canada - a territory filled with creative, outdoorsy, adventurous, off-the-beaten path folks combined (often within the same person!) with government employees. There is a strong focus on health, the environment, and the outdoors lifestyle (hiking, canoeing, fishing, skiing). The seasonal extremes of light and dark, sun and snow, inside and outside are very notable.
The majority of our clients are women between 25 - 55. However, we do not want anything specifically "feminine" about our image, as we would like to appeal to both genders and all ages.
We are seeking logos for each of us which are variations on a theme - all similar but with different elements based on our specialties. By this I mean they should all be very alike, but with a twist that represents our particular practices.
We would love to see some clean, clear, nature-inspired designs. We would shy away from images that are too "corporate", sleek, or too sophisticated looking.
Some of our ideas include:
The impression of movement / vitality / upwards reaching
The impression of a body in movement
Tree, leaf, branch images
Impressions of darkness and lightness
The impression that would best reflect our practices and clinic would be vitality within calmness. Professional but accessible.
These images will be used on our signage (ex. a sandwich board), likely as "bullet points" in front of each of our names, or possibly as headers and/or footers. They will be incorporated into our websites, brochure, and possibly our individual business cards.
Lots of design opportunities ahead!