The new logo is part of an effort to reinvigorate the company. As such, it should honor the past, while creating a more energetic and modern image. It should be an evolution of the current logo (which mimics a heart rate monitor), though new ideas along similar lines are encouraged.
The current logo is black/white, and the introduction of color is welcome. No colors have been chosen yet - we leave it to the designer.
A white and/or transparent background is required.
The company name “Vitaerobics” should be included in the logo, and versions both with and without the tag line “Changing the way you think about health and nutrition” should be provided. Also, a square version without any text that can be used as an icon or web link would be nice.
File formats required are Photoshop (pfd) and jpg, with Corel Draw (cdr) optional