We are software development company specializing in WPF consultancy. WPF is a UI focussed development technology from microsoft that is traditionally associated with very slick, scalable iphone-like interfaces.
We also have WPF products, such as a hosted taxi booking system and a hosted EPOS system.
95% of our audience will be largely from online and technical backgrounds and visiting our site. Developers, Software development companies, marketing companies looking to partner with a software company, customers of our products/services.
The other 5% will be customers who have recieved a handout of our biz card.
Our logo will be used on our site and business cards. Our initial thoughts were to have an outlined version of the egyption scarab beetle, and we have also seen some minimalist images in the 'bug's life' movie style - although it should not be too color heavy and should easily be represented via vectors.
We are open to ideas.
We would like to have a logo that can be minituratized (like apple) and stuck on the bottom of pages alongide the trademark copy.