This new site will open up whole new experiences for the users - A good analogy is that the site is like a 'door way' - ie by using it, it opens up new experiences and lets you into something you could not previously enter
Target Demographic Breakdown
18-35 y/o - 50%
businesses - 35%
35 y/o - 10%
Other - 5%
Psychographic insight into the potential users:
Like to go out, have fun, willing to explore and try new things and meet like-minded others
Like to know what is going on around them, like to be kept in the 'know', feel a connection to the world around them
- Trend follower
persuaded by those around them, and love to be in with the latest trends
Free thinking, personal expression is important and the opportunity to find like-minded other will help to validate and encourage their own personality
"Simplicity is the ultimate sophistication"
This mantra is how the whole site will be built upon. Simple to use, easy, and memorable.
Like the design or 'Facebook', Twitter, and mypace, they are simple designs but yield huge amounts of emotion and power. They also can be expressed as a single logo - ie facebook can just be the blue 'F', twitter can be expressed just as the little bird. This concept need to have this ability too - whether it be an 'h', we dont mind.
The name design should not be elaborate - please don't worry about background images or designs.
We need to design how the word will look, with a simple icon to represent it in it's compressed form.
This is a new social networking site, it connects people in a whole new way - keep this in mind.
We cant wait to see what you think of!