Total Bathroom Restoration
Purely and Exclusively for the best creative designers...I'll tell you about the biz in a sec...but just so you know, you're logo will ultimately be spotted by many, many millions of people 10,000,000+ We have BIG Visions. Also, this business will develop into a Global Franchise, so you'll have the Kudos associated with designing an Award Winning Global Brand!!! Good Luck, can't wait to see it! Expect loads of feedback and comments to help and feel free to ask questions.
It's Oct 2010 and we are 8 mnths into our exciting journey. Our company restores bathrooms back to their former glory. "amazed, saved us a fortune, quality, unbelievable" are words clients use to describe the results they actually think we have played a trick on them and provided a new bathroom.
Totally Restored Bathrooms. We don't replace, we restore.
The Ambassador is an entrepeneur called Ian Read, a serial entrepeneur 20+ business ideas/initiaitves over the years. He's been on TV's Discovery Home & Leisure as a Bob Villa/Handy Andy (UK) type Presenter and Handyman.
The Business operates Franchises throughout the UK (initially) and will be expanding globally within 4 years. Each Franchisee has their own territory which is exclusive to them.
We offer Total Service, we apply Zappos philisophy and MORE to our clients e.g. We leave freebies for the client to discover once we have left (extra services they were not expecting)
Clients are Homeowners, 35 years old+, joint incomes or joint pension. The average age is 56. A high proportion are pensioners and have large properties with multiple bathrooms.
Clients have tired bathrooms. Mouldy Silicone/Caulking. Mouldy Grout. Cracked Baths, Chipped Shower Trays, Cloudy/Streaky Shower Glass Screens.
It's recession time...clients prefer our services as we save them having to renew a bathroom, instead they get to restore and revitalize.
In the UK this is the first national franchise in this market, comparable sectors are OvenCleaners, CarpetCleaners, LawnCare companies. It's a NEW market and is set to BOOM. We makeover the clients bathroom, services could include some handyman work too. The client gets a FREE Deep Hygienic Power Steam (usually as a surprise bonus).
Also, remember this is a franchise business, so we are also using the same logo to attract potential handymen, plumbers, tilers and joiners/carpenters who may want to diversify and bolt on an additional income stream to their existing business or leave a job/career to start a franchise. So the logo should easily in a quick flash paint a picture of what the business is all about. i.e. Amazing Bathrooms!
View a Video here http://animoto.com/play/zhfVXAlE1O5rH4RpTEyNzg
We want you to be creative but some ideas;
Any chance of getting some tiles as found in a bathroom on the logo
Any method of getting a caulking/silicone gun in the logo
Any chance of reflecting a chip, crack or scuff on the logo
Any method of showing a before and after picture??? (not sure how?)
Any method of creating a sparkle, a shine or a water droplet? (We really do add sparkle to a once drab bathroom)
Bonus points if you can get the url totalbathroomrestoration.com into the logo too
- Also need a WebPage or WordPress Template...so u could get that work too?
We have some tag line examples which you are free to play around with:
Restoring the nations bathrooms...one tile at a time.
Total Bathroom Restoration...Bathroom Fairies...We sprinkle fairydust all over your bathroom
The Bathroom Wizard...Let us wave our magic wand over your bathroom and dazzle you with delight
Smart people choose Total Bathroom Restoration
Total Bathroom Restoration - Only if you want the best
The business is marketed in a customer orientated way. Authors who have inspired our marketing, business, philisophy, service orientation are Joe Polish, Robert Kiyosaki, Tony Robbins, Joe Vitale, Jay Levinson etc. If you've not heard of them, google their marketing and business philosophies.
The logo will go on all media, so think web, twitt, fbook, newsp, local leaflets, local community newsletters, local schools, TShirts, Vans, Sign Boards outside customers houses, vans, TV, etc.
PDF, JPEG, PNG, Web Format, Quark, Photoshop etc - Please Originals only as this will matter as brand goes global.