I am a business man who discovered a passion for video. The business is a year old. I do work for small businesses who want to create commercials to put on the web. It is a great fit being able to use my business background and coupling it with a unique eye for video. Customers compliment my ability to direct a commercial. They are amazed how I take what seems to be a bizarre shot or unusual camera angles and blend it into a cohesive story allowing them to tell their story professionally and have a unique commercial that stands out from their competition. The Brand name originated because I wanted to be a part of something that would live longer than myself and with video that is possible. I would like to someday direct a movie that is based on a true story. Something similar to a recent release called "Blindside".
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My client is the small business owner, which ranges from a start-up company to a seasoned business generating $5 million in annual sales. They are purchasing from me the directing and editing of a commercial shot in High Definition, which is used on the web, TV, and DVD.
The logo will express class and excellence. I tend to prefer more classical designs, but I am not against a modern twist. The designer is given great freedom but the logo must communicate excellence of work, creativeness (I am a very creative director & editor), and a high end premium product.
I have not decided on colors yet so let your creativity guide you. To help with design concept I have attached two screen shots of ideas I like, but don't restrict yourself. Use this as a launching point. NOTE: I do not like the colors of the camera photo but I like the design.
The logo will be used for the website and business cards.