Planet Beauty is been in business since 1992. We always had the same type of font-logo and we believe is time for a change without losing the identity we have created. In another word, we must keep the recognition we have achieved so far but definitevely need a fresh, more upscale look.
Hi end customers, average consumer is between 25 and 55 years old, mostly females, high income, celebrities.
Do not want to confuse customers thinking the store they shop at is a new store. Needs to still be recognized as Planet Beauty. Looking for clean, fresh look, boutique like. See current logo for reference. Logo MUST be different than exisiting. No flowers please