The logo should be boutique without being whimsical.
We prefer clean and simple to elaborate or ornate.
We want modern with warmth - but keep in mind that we're selling to an audience of parents, not art directors, so not too cutting edge
We hope for something timeless, elegant and eye-catching (not trendy)
We don't want just a simple typeface, but a recognizable design element to go with it.
The name of the company, Scott D Photography, and the logo design element should be incorporated together while still being easily separated. We'd use the logo element on our prints and packaging and the full logo with name on business cards, printed products, web, etc.
Things we don't want to see:
Birds, dogs, chickens, (animals of any sort really)
Yards of filigree
Scott HATES Teal, blue-green, and turquoise (childhood trauma?)
Clip art or stock images
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Layered .psd for creation of brochures and other printed materials