We would like a design that looks sleek, professional and original. We want to stay away from the clip art theme. We want something that could be associated with an electrical company, and not another Industry. This is very important.
We want a design, that after some exposure will be remembered and directly referenced to us. In the future we would like to make the transition from 'adam middleton' electrical services to 'amlec'. Therefore we would like to be able to keep the same logo so ppl will be able to recognise us and see that as the company has grown it has made the transition to 'amlec'. The reason why we are deciding to do this now is we do not want to appear to be a big corporate company at the moment and frighten away smaller jobs when we are starting up in business. The logo must be highly noticeable when company vehicles are driving around town and parked outside a property. Nothing too complicated and fussy, which is going to take too long to read.
The logo will be used/displayed on our company office, company vehicles, our website, uniforms, business cards and letter heads.
As the Logo will be used (more than likely) on white vehicles and on blue uniforms it is important that the colours do not clash with this, I.e yellow on a white van does not show up great.
In the future the company would like to branch out into more specialist areas such as Fire & Security, Renewable energy and lighting design, so a logo that can be used in the future and still be used for these different areas would be ideal.
One thought is having 'adam middleton' or 'amlec' at the top and then ELECTRICAL SERVICES or whichever service we are offering underneath.
I would like to see 'adam middleton' or 'amlec' written in lower case lettering as I feel it looks more professional and pleasing to the eye. I would like to see 'adam middleton' or 'amlec' in blue writing and 'ELECTRICAL SERVICES' written in blue and black, however I am open to suggestions but this is our prefered choice.
Happy designing people. I look forward to seeing what you come up with.