Opengate is a forward-thinking and innovative, technology-driven company. Being both product and thought-leaders in the stored-value and prepaid markets, we drive channel partner business growth through our pre-paid load platform.
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We target various audiences through our channels. These audiences primarily are:
Retailers - fashion, music, sporting goods, homeware, FMCG, online gaming, etc
Corporates e.g. cellular/mobile networks
We are relooking the existing Opengate Corporate Identity (CI). We are hoping to develop a fresh and innovative corporate image that is indicative of our culture. Although Opengate is more of a “holding company”, with each of its products having brand identities, it needs to appeal to, as well as relate to the markets we play in i.e. prepaid and stored-value.
We don't want to redesign the logo so that it is unrecognisable, we just want to freshen it up and make it more relevant to our market.
The new CI will rolled out across all collateral:
• Business cards
CREATIVE REFERENCES FOR NEW LOGO:
Our current logo is very one dimensional and has no life. We would like to inject some life through the use of colour in the icon.
We would like to pick up on the references to the colours we have used to identify our various products and solutions and use this in the logo design as well as the collateral.
Please see the attachments for visual references as well as current logo.