GroupRX provides medication management programs for groups and associations including schools, camps, special needs facilities and long term care (nursing home) facilities. We differentiate ourselves by providing an exceptional level of customer service and by the fact that we are the pharmacy. Most of our competitors can't say that since they broker transactions between the patient/client and a local pharmacy. We have been in business for 22 years and have just brought in an experienced team to market to these groups.
It is really important to convey a strong brand image for a national brand but with local and good old fashioned customer service that you would expect from your corner pharmacy. We want people who see us to recognize the brand and understand what we do and that we stand for service, loyalty, privacy and professionalism.
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Our taget audience is diverse. We target the following decision makers:
Facility and group care administrators
Once a facility/group decides to use our services, their clients and patients, and parents and caregivers must be easily identify and trust our brand. The following additional audiences will see our brand and must easily identify us:
All of our target customers want a strong brand and corporate image BUT also want to know that they are working with real people who deliver old fashioned and down home service.
The logo must look strong and bold and clearly show what we do in terms of medication and pharmacy (RX) and can incorporate groups - stick figures in circle is not what we want. We want something that is not quite so literal but gets the point across.
While we want to convey old fashioned service we do not need to make it look hokey and contrived to be something from 1920.
Please be creative!!!!!!
The logo will be used for a website, printed promotional materials, trade show display, web buttons for links to our website etc.
The logo should include the GroupRX name and be able to incorporate our tag line "medication management". Below the logo in some uses will be text reflecting our corporate name such as "a division of xyz pharmacy".
Again please be creative. We are active, quick decision makers when we see what we like and will provide answers to your questions and feedback promptly.