Our new project is a high-end, private seller of premium assets ($100,000 to $10,000,000 USD). "Parker Allen" is the working name that we will use for this logo.
We have run lots of contests on 99designs, both under this account and others, and always give lots of feedback and give it quickly. We have only ever had one contest not end up with a winner.
There are two components of our audience. The first is businesses and high-net-worth individuals who invest in assets of this size. The other is individuals who are selling these assets. (The nature of the assets is not important in this case.)
We are going for a high-end, premium, exclusive look.
We are looking for a logo that will match a website design similar to the screenshot we have uploaded. (This is obviously the design for a completely different site, but it is the look and feel we're going for.)
We have uploaded a sample logo that we like, but don't love. (We designed it ourselves to use temporarily.) We are looking for an improvement to that logo. We are definitely open to seeing completely new ideas, but simply making this logo look great would be enough to win this contest.
If you wanted to replace the initials in the icon with the imagery of a sunrise, that would be good too.
The logo is needed for a complete range of uses: website, business cards, clothing, etc.
We will rate every single design we receive generally following this scale:
5 - A logo we would happily choose as our winner.
4 - A logo we would choose if we don't find any better ones, but not *quite* perfect yet.
3 - Either the design or the designer shows definite potential, but not a logo we could choose as the winner.
2 - Doesn't look promising, but there's a chance you might surprise us with the next version.
1 - This particular logo doesn't demonstrate a level of design skill that we feel will be necessary to win this contest.