I am the director of relationship marketing of this company, "Marchetti Springs." My idea about the company is redesigning the logo and visual identity throughout. This new identity should be modernized over the old. Should be more clean and smooth. Must be strong and striking.
I'm from Brazil, and here only large company give the attention to company's image. As my company is becoming a media company, want to be ahead of the competitor in all aspects, and the image is one of them.
Today the company provides service and sell parts for heavy vehicles, mostly trucks. My company has 30 years of market experience and an established brand and well known. The challenge of redesigning the logo and make it modern. And as far as possible to attract the attention of new customers and companies who need this service.
The current logo represents the letter "M" MARCHETTI with a spring truck below, and i beleave is a very heavy Logo.
You can see what the logo means accessing the website:
But this is only for understand.
I Need to redesign a new logo that is the proposal for a "truck center". Because resell "truck springs" was the begining of the company, but today i sell o lot of diferent things like: tires, shock absorbers, springs, brakes, accessories in general.
My ideia is to have a logo, without names. And in his side or under it the name of the company: MARCHETTI. And in small words the slogan "Truck Center" on the right side...
But the writen is not impotant, the logo is.
You Can be creative.
New logo must be:
- Simple and clean.
- Easy to remember.
- Easy to understand it if the costumers know the old one. But don't bee the same like the old logo.
- The principal name is only "MARCHETTI" - and the slogan "Auto Truck" or " Truck Center"