We are just purchasing a company that sells golf carts, recreational vehicles for the beach, hunters, farmers and ranchers as well as carts for commercial and industrial use. The previous owner has concentrated on the golf market, but has not marketed the other products the company sells. Our customers are happy to purchase our product which either adds to their recreational enjoyment and pleasure or makes their life easier as in the case of farmers, ranchers and businesses.
Things we might stress are fun and convenience. We feel that our name emphasizes golf, so we would prefer not to put a heavy emphasis on golf. The vehicles for farm, ranch and hunting are rugged.
Our existing market is primarily golfers, but we are concentrating on expanding into the hunting, beach, farm and ranch market while still serving our golfing market. The hunting, beach and golf are looking for a recreational vehicle, while the farm and ranch market is looking for a workhorse vehicle.
The name Fairway Vehicles....but otherwise we are open to designers creativity. We would prefer that it not have a golf green or golf flag since we feel the name Fairway already makes enough of a statement about the golf cart business.