Weave Relief is a conditioning treatment to help calm, sooth and stimulate a healthy scalp and aid in the elimination of itching and flaking for women who wear weave hairstyles. This is a new product launch and the intention is for it to be one in a line of several similar product types.
This easily absorbed product is formulated from pure, natural, botanically derived essential oils and other organic ingredients, rather than chemically created compounds.
Weave Relief will be dispensed as drops on the scalp from a 15ml (.5 oz) amber, ball-tipped dropper bottle.
It will be sold to beauty and hair salons and directly to consumers via the internet.
Cuéntanos a qué tipo de público quieres llegar
The primary target market is women who wear weave hairstyles.
A secondary market is women who have scalp problems, but don't necessarily wear wigs.
These are women who wear this hairstyle on a daily basis, rather than intermittently, as would women who wear wigs.
Weave Relief (tag: End the Itch)
> bold, clean, modern
> "clinical look", not fanciful or flowing
> sans-serif font
> aqua (01B3C1) & black (see attachment - to demonstrate color - don't necessarily use this font)
> perhaps consider how the letter "E" might be a common letter for both words
> think about how the logo will be conveyed on a label on a small amber colored bottle - consider vertical alignment
> as well as on point of sale (pos) material and collaterals [see attachments]
> please do not use any stock images or clip art in the logo
> do not include an image of woman