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BizTech Enterprise Solutions

BizTech Enterprise Solutions is a new name for a fairly young, but rapidly growing business. The old name was BizTech Software Services (abbreviated to BTSS).

BizTech Enterprise Solutions (which we will now abbreviate to BTES), provides technology and software integration solutions to deliver significant business change for its large, blue‐chip clients.

Our projects and solutions provide these tangible business outcomes: improved internal processes and automation, lower costs, fewer errors, increased customer satisfaction and ultimately, improved profitability and market share.

The new name has been created to reflect:

• the scope and depth of the SOLUTIONS we provide (more than just services)
• the client type we service (large enterprises)

Large government departments and corporations such as financial institutions and telecommunications providers.

The specific people we are talking to are senior managers and key decision makers within these organisations – on both the technology AND the business side.

We need a logo and brand that communicates these key messages:

• We are firmly established and stable.
• We are accredited, highly specialised and experienced.
• We are innovative and at the forefront of the industry.
• We are trusted by many of Australia’s leading names.

Essentially, the logo will be strong, commanding, and give the target audience confidence in our reputation, accreditations, expertise and stability.

Because we are carrying the BizTech part of the new name across from the old name, this word needs to be a prominent part of the logo design. It must contain a capital T in the middle of the
word.

The logo will be the foundation of the new brand, and will be used on all marketing materials including:

• A new website
• Business cards
• Stationery