UPDATE: 11/14/15 - If submitting new logos, the management is keen on the approach of using blades of grass. Please see #49 for reference. Considering incorporating the blades of grass into the actual wording, or making the blades of grass (or other outdoor elements) a standalone icon to the left or preferably right of the verbiage. Thanks!
We are an assisted living facility, with elegant living accommodations and activities in Sagamore Hills, OH.
Our target market are individuals (primarily female) between the age of 50 and 65. This company is part of the Brentwood Campus with different facilities that offer specific services. The Reserve does not yet have a logo, but you may see one of the other facilities here brentwoodhealthcarecenter.com. We would like to incorporate a bit of the outdoor "concept" from the original logo to ensure the two logos are somewhat similar and in the same "family".
Example brochure and logo from sister facility.
Thoughts that come to mind -
Elegant, peaceful, a touch of rustic, a feeling of at-home, natural, organic, sophisticated, healthy, caring, warm.