We sell collegiate style retail and merchandise branded differently for each NCAA university, but themed in such a way to create a coherent, shared personality across rivaling universities. We want studens at rivaling universities to feel part of something that celebrates their rivalry but also brings them together.
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Primary customers are college students and alumni btw. the ages of 18 and 25. The lettering should be in a classic collegiate style with a modern, contemporary twist, preferably blending web 2.0 text and symbol characteristics into the classic collegiate letters.
I would also like a symbol that represents the clash of rivaling university students, but also represents that they can achieve bigger and better things when they come together. The symbol should create the feeling of a collegiate secret society, with a contemporary twist.
I would be interested in paying for separate design winners for the logo name and symbol, if separate designers create the best of each.