Description of Business
Roommance is a unique online room letting and roommate finding service. Its primary focus is to help customers find their ‘perfect’ roommate by matching housemates on a deeper level of compatibility, based on quick, cheap and simple psychometric questionnaires completed by users.
Unlike any other online room letting website, Roommance allows the user to screen potential new housemates based on personality, individuality, emotions and instincts, and match them with their own exact preferences. We believe that these key areas paint a powerful picture of who you are, and allow house mates to be matched on more solid foundations than those found on other house and flat share websites. Roommance believes that in turn, this results in happier house-shares and more contented house mates.
The name ‘Roommance’ itself, - not surprisingly is a combination of the words ‘romance’ and ‘room’, however, we are not looking to develop or introduce any sort of dating or romantic theme to the website, but also like the idea of the word also coming from the humorous term ‘bromance’, which is used amongst younger generations in joke to describe the complicated love and affection shared by two straight males.
It is this type of affection or fondness through familiarity that we wish potential new roommates to find in each other, and would like our brand to reflect this in some sort of witty/comical way, but without the overpowering feel of a dating-type website.
Our target customer will initially be the young professionals, and even students of London, where working professionals renting rooms account for approximately 70% of the London house share market. With this in mind, the logo / brand we wish to develop must also reflect the vibrant, ‘trendy’, and socially electric feel of the City for young Londoners.
The mission of Roomance.co.uk is to help create happier house shares by developing a unique working-professional orientated website, which matches roommates on personality and emotions, rather than more traditional, generic criteria.
We wish to create a robust and easily identifiable brand that delivers the business mission clearly and connects with the target audience emotionally.
‘Creating happier houseshares’
We would like some logos with this and some without.
Use of ‘love-hearts’ in traditional form/romantic themes/corporate feel/generic fonts/monotone colours