ROYAL Logo that shows prestige for a Travel Agency

Travel King International // TravelKing.us

Our travel agency works with 3 aspects of travel (leisure, luxury & corporate).

On average, these are usually older customers that have the money to spend on travel and appreciate paying for a nicer experience - but it is now beginning to change to a younger group of well versed travelers who want to spend their money.

We have had this travel agency since 1979 and have a focus in First and Business Class International Travel.

We would like our brand/logo to signify "a higher class" or travel. We have recently added the phrase "Fly Like A King" to our signatures and print/radio ad. Although the phrase itself does not need to be part of the logo - it may help with any ideas for design.

We have a broad range of we target

First:
- Families that take vacation and fly First/Business class and stay in higher end hotels
- Tour Clients
- Higher end businesses (professionals) that need to send employees overseas for business often (consulting companies)
- Decision makers in the office that can make a decision on who to give their travel business to.
- Anyone that books in bulk/group travel

Most importantly, these are very high end transactions by people who know that they are spending a significant amount of money and want an experience that equals their budget.

-"Travel King" must be in the logo (International does not need to be/nor be the focus)
-We would like for the logo to also show our website domain "TravelKing.us" (if possible, if there is a way to add the ".us" to the logo to show both the logo as well as website)
-A King is a perfectly fine logo, but nothing cartoony - an abstract King is ok by us as well
-We would prefer to avoid using a Lion if possible, but are not completely opposed (it is what we are using now).
-Please keep "Travel King" properly capitalized or in all caps.
-Logo will be used in all forms of print, so we will need an option that is easy to carry over to black & white
-Would like it to be very "clean" and unique
-2/3 colors at most
-We would like the logo to be used on the website, social media sites and elsewhere (avatar for social media, print, t-shirts, etc.).

We are trying to avoid this: http://www.tripsandtourstravel.com/…202007.jpg

Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo.

If we can further elaborate, I will definitely try to update this info

I have included the old logo below.