I create/design indo-western (indian garments with a western influence) garments for women.
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I want my logo to incorporate an abstract image of a lotus flower which is unique and intricate along with my full name "Sapana Amin"
Why lotus flower: I feel it relates to me personally and my work as well.
The meaning of lotus flower is what caught my eye: lotus symbolizes the purity of heart and mind....iconic symbolism of beauty.
My target market: age: 16 to 38. Women who want to wear indian outfits but still want to feel sexy and be comfortable.
Indian outfits in general tend to be more covered (sleeves, high neck, not too much skin showing) I have recreated indian garments to make them look more trendy, funky and sexy but still using tradition indian fabrics and embroidery.
The type of women that would wear my clothes would be independent, has an interest in fashion and the fashion trends, wants to be trendy, feel sexy but remain classy and sophisticated with a hint of funkiness.
My main goal for my logo( an abstract lotus flower) design to create something new, something unique and beautiful. This is something i want to have for life....it will represent me and my work in everyway so it has to be something I love.