The logo should be both professional and sharp. Simple, not boring. Modern, not trendy.
We would like our company acronym (SRDA) and possibly some icon design, with the possibility of using only the icon or the typeface, depending on usage.
UPDATE: For the logo design, please no arrows or people. Also, we don't want a logo that contains multiple individual pieces. The more streamlined, the better.
Also, we use a marketing technique termed "laddering" so one possibility is to incorporate a ladder into the design. However, we're open to anything, so please feel free to use an entirely other design. We're open to just about anything!
We will be using the design on business cards, stationary, documents, presentations and online so we would like a design that will look good in various sizes, as well as in black and white. Therefore, we'll need you to provide the appropriate print and web-file formats.
We have no particular color preference - (just no pastels). UPDATE: Our only real color preference is the use of only a select number of colors (2-3 max) to keep things sharp and legible.
We will want full ownership rights, so only original designs please.