JRCS (Julie-Rene’s Cleaning Service)
JRCS started as a domestic maid service, then grew to encompass commercial building and custodial services. Future options for expansion and growth include green cleaning, bio/body fluid/crime scene/disaster clean-ups, other environmental cleaning options, as well as increased growth in the commercial janitorial market.
Logo should reflect who we are and what we do, as well as who we want to become. The benefit of what we provide to clients is a combination of personal touch, responsiveness, cleanliness, and customer service. Like a precious gem, our essence can be measured in 4 C’s. Our touchstone 4-carat approach includes cleanliness, comfort, care, and cost efficiency. These traits represent the C in JRCS.
We want to be seen as our client’s “commercial cleaning solution,” providing top of the line service to a variety of properties, including commercial office buildings, manufacturing space, healthcare facilities, amusement, entertainment and event venues, transportation centers, retail outlets, hotels, and government properties. Our frontline audience would be procurement specialists and buyers, corporate facilities managers, property managers and other executives.
• Must translate to a variety of formats: eg., 4 color and monochrome for use on business cards, stationery, faxes, t-shirts, internet icons, etc. Can be scaled large enough to be emblazoned across a utility van, or small enough to be effective on a promotional piece such as a ballpoint pen, flash drive or post-it notepad.
• We prefer minimalistic designs that use simple geometry, and san serif typefaces. We’d rather see abstracted concepts of “clean,” rather than literal representations of cleaning products or implements. No brushes, brooms, mops, rags, vacuum cleaners, water bottles, push carts, etc., although stylized water drops, molecules, sparkles, bubbles, or even mop heads could be interesting.
• No cartoons - we want it to be accessible, but not cheap, childlike or literal.
• Nothing too elegant - we do not want to come across as stuffy or pretentious.
• We want to be seen as warm and accessible, but also professional, friendly, trustworthy, and experienced.
• We’re leaning toward a color palette of greens and blues, with maybe one or two accent colors from the opposite side of the color wheel. But if you have something better...
• Please do not use any stock images or clip art or copy something that already exists.
• We really like the classic logo styles featured at: