Swuid is a new mobile internet startup. Our mobile app for will be the easiest and fastest way for the users to find the local interesting and valuable information, both commercial and non-commercial, that is relevant especially for him.
We are piloting the App in Northern Europe, Central Europe and in South-East Asia. In coming 2-3 years we want expand to other parts of world also, excluding US and China.
From design point of view it is important to understand that App is more like a channel: the content (pictures and text) is coming from the advertisers and based on the content and the user it can be used in very different situations, by very different people and in different countries. In that sense the design of the logo also should be quite neutral to work in all those situations, but still not boring.
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We are looking for:
1. Text based logo with text "Swuid" for general use, and
2. Version of the logo that could be used as an application icon in a smartphone.
For the text "Swuid" in the logo it can be either lowercase ("swuid"), with capital S ("Swuid") or all caps ("SWUID").
As the idea of the Swuid is also about connecting the supply (advertisers) and the demand (users) on possible idea for the logo would be to somehow highlight the letter "S" and "D" (e.g. "SwuiD").
The attached image gives an overview what application inside will look from style and content point of view.
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