The logo really does need to be sleek and modern. You may want to stick to typography only, or you may want to add in a cool symbol. The company image needs to be big, corporate, dependable, innovative, futuristic, and again modern. No serif fonts here.
There is no chosen colour scheme or theme, though I guess you could say generally the theme is again modern and spacey in a way, what I mean by spacey is these types of images:
We like the idea of keeping all the wording lower case, with maybe a symbol like for example:
adspire | network
So really we are looking for a logo that is very cool and unique, but well formulated and clever yet simple. Nothing crazy, just modern, clever, simple, sleek. Those are definitely the keywords here.
The keyword there was also clever. We want a clever way to integrate the idea of affiliate marketing into the logo in a simple and cool way, if you are not too sure about what affiliate marketing even is just check out all the competitor sites listed above.