We are a new, cosmetic teeth whitening company. We sell to salons/spas, med spas, dentists and will eventually roll out to larger retailers. Our primary competition is Crest White Smile. We are set apart from the competition with the use of an LED blue light that accelerates the teeth whitening process to 15 - 30 minutes. As a result, customers experience NO painful side effects like they do with other brands. What's more, we have a patented mouth piece that none of the competition has - the se of the mouth piece whitens the back of the teeth as well as the front. The result is much better results since our teeth are translucent.
The image we want to have is clean, hip and high end - something a consumer would buy in a salon or spa. When a customer see's our brand, they will want to pop it right into their mouth because it's so clean :) . Teeth whitening has become a large segment of the cosmetic industry. We want to stand out from those cheesy, free teeth whitening concepts you see all over the internet.
Women 20 - 45; They purchase for themselves and the men in their lives.
check out the website at http://www.whitesmileusa.com This is another primary competitor, however, we want our brand to stand out more than this. Their colors are too generic.