The words "follow the smart money" do not necessarily need to be incorporated into the logo, but this catch phrase will be all over our site and app, on every button users will click.
The logo should be combative in nature, but it needs to show that you're smart for clicking it, that BetFu is credible as a financial institution and can be trusted, and that you'll be making money by clicking it.
Here are some ideas and concepts that I'd be open to have you consider when designing this:
Symbols: Yin / Yang, Chinese text
Font: Traditional Kung Fu meets Modern MMA
Character -- kung fu mixed into a chinese symbol with belts
1970s martial arts films - big lambchop sideburns and fros, hairy chests and flashy ki
Hand-To-Hand Combat between athletes, Fist, Sports Represented, Arena Or Dojo, Blood, Ki, Black Belt with notches, Symbols of Victory – trophy, medal, podium, hands raised, glory
Five Spirit Animals: Tiger, Leopard, Crane, Snake, Dragon; alternatively, the 12 animals of Xinyiquan, which further delineate player types
Dragon -- contracting and expanding (e.g., various wager sizes)
Tiger – courage (e.g., takes underdogs)
Monkey – agility (e.g., places wagers in several categories and sports)
Horse – speed (e.g., places lots of bets)
Alligator – gliding (e.g., less bets with more power behind them)
Cockerel – combative (all over the board)
Hawk – soaring (sticks with the lines)
Swallow – skimming (follows the leader and hits lightly)
Snake – sliding (seeks to arbitrage and goes against himself to hedge)
Ostrich – ramming (stubbornly sticks with his guns)
Eagle – gripping (goes hard in single category)
Bear or Eagle – stability (consistent bet stake, markets and types of bets)
Five Elements: wood/spring, fire/summer, earth/transitional, metal/autumn, water/winter
The Chinese symbol for "Fù" is 富, which translates roughly to rich, wealthy or abundant. The Chinese symbol for bet is 赌, though the word "bet" is not part of their language. The two symbols, when combined as "Bet Fu", 赌富, mean "gambling rich". Visually, the symbol for "bet" sort of looks like a man with a sword chopping at some target, and the symbol for "fu" sort of looks like a wide-stanced warrior or master observing the man with the sword.
As we proceed, please consider how these symbols and/or the translation of "Fù" might be useful in regards to design.
Consistent use of iconic martial arts characters and MMA symbolism.
The division of our users: masters (top 5%), black belts (top 25%), white belts (middle percentile 25-74% and losers (bottom 24%).