As Orion Home Loans is the face that our Loan Originators' clients see, be it on the web or on their business card, the logo must be universal. Not just for B2B, but B2C as well.
We are thinking of the part of Constellation Orion, the Belt, that consists of 3 stars, with the center star being the brightest.
Typeface should be clean and sharp, not cutesy and fun.
Things to note about the design:
1. No stars that could be mistaken for religious symbols, e.g. Star of David or Anagram
2. No "spacey" or "star trek-y" styles.
3. Keep it clean and modern. The next step for us will be website design and we'd like for it to coordinate. Our system is our profit center and it's clean and simple, so our logo and site should reflect this.
4. Colors are your choice. We will critique afterward and get it narrowed down. Be creative with this but do ensure that the colors are web-friendly and match using a color wheel.
Logo I like:
Sublime Dental (see attached)
Reason: clean, simple, to the point, great for print
Logo I dislike:
Reason: jumbled, hard to see, terrible on print
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .png,.jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo