Stock Rover is a new product for individual investors who like to find, research and select their own stocks. It provides users with a comprehensive view of all stocks and stock metrics in an advanced Web 2.0 interface, allowing them quickly and efficiently do their own stock research and compare equities as potential investments.
This exciting new product needs the logo to match its innovative, professional, but accessible approach to the individual investor.
Stock Rover is aimed at the individual investor who spends 2 to 20 hours a week researching and selecting stocks to invest in. Users will generally have a good understanding of the market, like to do their own research, and have the investable income required to invest. Stock Rover is powerful, yet very intuitive and easy to use. It goes well beyond what investors are used to and expect from existing online products and services.
A logo that is simple and recognizable is best. One that portrays that it is friendly and will help users navigate stock metrics with ease, without sacrificing professionalism, performance, or quality.
This is a new product and a new kind of technology. The excitement of staying ahead of the curve should come across in the logo design.
Attached is a sketch that designers can consider working to improve or incorporate into their work. Use of animal icons should not be overly cartoony, but rather a friendly helper for the sophisticated user.
Logo for use on website, online marketing publication, and possibly letterhead stationery.
Recommended to use 2 or 3 colors plus black and white.