It's a men's shaving products line targeting the no-fuss male who wants something friendly to use yet more upscale and fun than drug store brands.
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Stout means a brew in the UK, which is where we are launching this brand. The idea is that men's shaving products should be a man's best friend -- fun and non-fussy -- like you want to grab a brew at the local pub with your mates after work. Of course, stout also means strong. So this shaving brand embodies the masculine qualities yet avoids pandering to the male clientele in an overt way. Our target audience are men in their mid-20's to early 40's, who have college education, in a white collar job. These are men who aspire to be stylish, who see themselves as weekend warriors when it comes to sports. Men who work hard and play hard. Men who appreciate the finer things of life.
Please see attached Powerpoint presentation on brand.