We are starting this business as stylish nursing wear is currently hard to find. Abby is a breastfeeding mum herself and this will be a small family business.
Rob (Izzy's Dad!) is a web developer with basic design skills, but wanted to start this new project with a really top quality logo.
New mums who want to look good while feeding their children in the best way possible - breastfeeding. The site will target the mums themselves, and while they of course have children, the design shouldn't be childish. We are emphasising the fact mums can still be stylish (and dare we say sexy), and they still retain their own identity and don't just become "a mum".
The logo will be primarily displayed on the web, but should work well in print too, possibly in mono.
The design should be modern and stylish, and not "Chintzy".
We quite like the idea of incorporating flowers of some sort. We have thought of Cherry Blossom, but also considered Day Lilly due to the symbolism. We are open to other suggestions.
The design should incorporate the name "Izzy's Mum", and possibly the web address http://www.izzysmum.co.uk (although it would be nice if this could be easily removed)
It would be nice if the picture-part of the logo would work (or could be extended to work) as a wallpaper on the edges of the site (possibly inverted). I'm not sure if I've made sense here - ask if you need more.
We like the following design as inspiration, in particular the colours, but are open to suggestions:
Please don't include any stock imagery or clipart.
I'm fairly flexible on file format. Would like a vector version for print, and a layered web format. Needs to be easily importable into Fireworks as that's what I use day to day.