Widowed senior with vast experience in marketing, advertising, and research. Founder of a major market research company from which I am now retired. Active on business, and university boards and advisor to the Ad Council. Book and website represent guide source for the newly single but all information is based on actual research on very large samples of men in this situation. Though serious issues and questions all material is presented in a light hearted way. Both primary and secondary research as well as many actual case histories from men in the same situation.
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Primary..Men, over 55 who are now widowed or divorced.
Secondary..Mature women who want to know what men think are important characteristics (attitudinal and physical) of women they are considering dating.
DIGNIFIED BUT FORWARD LOOKING. Appealing to men now dealing with or entering a new and probably unfamiliar lifestyle. (Singledom) Guidance on many aspects from food, housing, health, finances, women and sex all based on hard large sample research data. Logo will be for general use on website, books, and any communication material.
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