Sweden's biggest sportsite needs new logo

laget.se ("laget" in English is "the team")

We offer sportteams in Sweden to get their own homepage for free to simplify the communication within the team. We host the and develop the template and our costumers handle all the content on their teamwebsite.

Today we have a logo we made 7 years ago and we REALLY need a more modern logo!

Trainers, players and parents within sportteams.
It's a wide audience witch also include fans, friends, supporters e.g.

The logo will be used on the webpage, businesscards, flags, the office e.g.

• Focus should be on the brand name "laget.se" (lowercase letters only)
• The logo should consist of an object and the brand name
• The object/image could be integrated in the text
• Focus on a simple and modern logo.
• We prefer a bold fonttype
• Use one primary color and then black or/and gray or/and white
• We have been using #F9461C as a primary color BUT are open for suggestions.

We don't want:
• The brand name in italic
• Any special effects, keep it simple
• A logo that points to a specific sport, we have a wide variation of teamsports.
• The Swedish flag in the logo