We are looking for a unique and striking logo for our brand new, exciting and innovative business - thinkingthin.co.uk. This is the first stage of our branding so it's pretty much an open book and clearly, if we like your style, there could be lots more work where this came from!
Thinkingthin.co.uk is a totally unique concept in the weight loss arena in two ways. Firstly it offers weight loss coaching programmes via the internet and secondly it approaches weight loss from a mindset perspective. If you don’t change the way you think, then you don’t change the way you behave. Change the way you think about food, your relationship to food, yourself and your life and weight loss will become much easier, more enjoyable and sustainable.
Just imagine having your own personal weight loss coach but at a fraction of the price it would cost to hire one! Someone who gives you step-by-step guidance on goal-setting, self-motivation, changing your relationship with food, exercise, nutrition, changing your mindset, staying on track, sustainability and much much more!
Thinkingthin provides just that through a series of different media – on-line courses, home study programmes, group telecoaching, motivational CDs and even personal telephone coaching. Whatever suits your needs, your budget and your life.
The core target audience is ABC1C2 women 35-55 years old who are more than a stone overweight and have probably struggled with their weight all/most of their adult lives. The secondary audience is all women aged 20-65 who are overweight and have tried unsuccessfully to deal with the issue.
Brand Values : Professional, credible, responsible, caring, supportive, positive, forward-thinking, holistic, inspiring, motivational, empowering.
- Item 1...A unique, striking, simple, clean design.
Colours not yet determined but I like white out of black very much, am quite keen on the colour purple for this type of business and am also thinking in terms of new beginnings and unlimited opportunities so a nice verdant green, a sky blue or a combination of the two might work well.
Possible strap-line – ‘The missing link in weight loss’ so it would be good to see the designs with and without the strap-line.
- Item 1...Anything un-original
Too much clutter