Arcuity is a value-added reseller (VAR) of technology solutions with a focus on "cloud" or service based technologies. Our clients love us because we take the time to understand their business before we make recommendations. We "diagnose before we prescribe". We seek to understand before we act, and we believe that putting the client's best interest first is ultimately in our best interest.
Our name comes from a combination of "Architect" and "Acuity". We help our clients assess, plan, and implement foundation and strategic technology solutions with a "sharpness of vision".
1. Understand the client's business and project business drivers
2. Bring our deep technology expertise and market knowledge
3. Help the client select the best solution for their needs
4. Assist in a timely and cost-effective procurement
5. Assist in implementation
6. Support in operation
Roles: CIO, CISO, IT Director, Director of Internal Audit (Technology Influencers, Decision Makers, and budget owners) This audience tends to be heavily male dominated.
Verticals: Energy, Legal, Healthcare, Hospitality, Technology
We want to communicate that we are a technology company that is deeply knowledgable, credible, and innovative. We would like to communicate the "cloud" or software-as-a-service oriented nature of our focus, but we want to be careful not to be cliche with "cloud" elements.
One of our areas of expertise is in Security and Compliance. To trust a partner with these elements of your business, you must have confidence in their stability, ability, and reliability, much as you would your bank. Our image needs to convey this.
Guiding, but not restricting, thoughts on the aesthetic: We are looking for:
- interesting use of negative space
- translates to all black / all white well