Our target audience is parents of high school aged children. The average target is between 45 and 55 years old. They are most likely college educated, with both spouses working in a white collar job.
We are interested in a logo that will be used across our web presence: Website, Facebook, and Twitter.
Creativity is appreciated, but not too far afield from this rather conservative industry (financial planning/college counseling). Kind of a nervous, nail-biting audience.
Our url is: http://www.tuitionreduction.com.
Our slogan is: Tuition Reduction - It's Never Too Late to Save for College.
Note: My apologies to any designers who worked on my last campaign. I was assisting a client who turned out to be a complete jerk; he yanked the rug out from under me. This project is for one of my own companies, so I am not the middleman.