Chaotics Consulting is a consulting recsearch and strategy platform based on the book (just released) Chaotics: The Business of Managing and Marketing in the Age of Turbulance http://www.chaoticsstrategies.com. The book is based on the premise that for the foreseeable future the economy will no longer ebb and flow like the smooth upward rising sine waves of the past, but rather will look like the choppy spikes of a heartbeat in an EKG.
CHAOTICS: The Business of Managing and Marketing in The Age of Turbulence" is published by AMACOM, publishing arm of American Management Association. Chaotics presents business leaders with a new management system for hedging risk, and uncertainty, to navigate through turbulence and chaos rather than being caught up in it
Business leaders, C-level execs, Fortune 500 companies, consulting companies (as potential platform partners)
We are looking for a logo that is elegant, yet evocative of these turbulent times. We like the teal/blue colors on the book, but the maroon looks a bit academic and dated. We think the wave on the book jacket is perfect, but we would like it to be suggested not realistic.
We would like the logo to suggest thought leadership, sophistication, timeliness.
Tagline: Minimizing chaos, maximizing growth.
Overall message: Chaotics is the next SixSigma, Lean or Kaizen system, specifically designed for these turbulent times.
Competitive Positioning: Most consulting, research companies have simple classy, but unevocative logos http://www.mckinsey.com, http://www.accenture.com, http://www.boozallen.com. As for platforms/systems: lean has no logo. Kaizen has its name in Japanese and Six Sigma has it’s Greek letters. We are looking for something that has "white-shoe classiness," but has a contemporary "mark"