The only requirement is to find something that will attract attention of my target consumer combined with the name of the brand, which is Jolie (beautiful in French).
It has to be cool and chic at the same time, classic but still upfront, pleaseble for the eyes, maybe enigmatic not directly and clearly related to the product which is jewlery. That makes you want to find out where the logo came from and where it can take it.
The main unique feature that our online jewlery store will offer the consumer is the possibility of personalizing most of the products available there and also to create some personal exclusive jewlery with some pieces available at our site.
At http://www.joliejoias.com you will find the layout page of our website which we are not satisfied with, because it feels too much information, maybe a little chaotic. However, I do like the name in that yellow and just for your reference I love black and pink in a well used way.
We are looking for something softer, lighter, less information, more impact.
Below some of our jewls. I particulary love the Owl pendant in black diamonds and rose gold.