I am an innovative web developer, planning to make the content management system I've been working on over the past year, a market ready product. It features a brand new, very intuitive, fresh, and approachable way of working that I haven't encountered in any other system.
A website created/managed in my CMS will have every piece optimized and generated dynamically. Everything can be controlled from within the system; from the page and object content to the overall template and the layout of individual parts (e.g. what a blog post in the main overview looks like v.s. what a blog post in the archive overview looks like).
This is the first time I'm trying 99Designs and I am actually pretty excited at what the result will be.
I am primarily targeting people with slightly above average HTML/CSS skills who are looking for an easy way to manage their own and/or their client's websites from a single system but, have no desire in spending hours of coding.
Second I am targeting people who want to manage every piece of their website's layout and behavior (custom design, tinkering with the way content displays), but again, without coding.
I am looking for a fresh and upbeat looking logo, which still shows that it's a professional product.
Although I don't have any specific colors in mind I can imagine that (for example) blue would give it too much of a business feeling. I don't that, I'd like a more positive, friendly and approachable feel to the logo. Although I am targeting people with some web knowledge, I'd still like the logo to look approachable to most people. It shouldn't be something cold and technological.
It should however not go too far into the "Joomla" corner (http://cdn.joomla.org/images/logo.png) because that appears a little too unprofessional.
Here are some logo's I like, tough they seem quite diverse:
But don't let these examples limit your own creativity!
I'll need at least a layered Photoshop in RGB to use on the web. And if there's time left, an Illustrator version for print would be awesome too.